Social Media Skills in Big Demand for HR Pros

During September 2013, more than 4,800 available human resources jobs required social media skills, according to New York-based WANTED Analytics, a source of real-time business intelligence for the talent marketplace. Social media is leveraged in HR as an efficient way to find the best qualified candidates, communicate with current employees, analyze trends and form a workplace culture. This drives the need to hire more professionals with a proven background in social media to manage these efforts. WANTED’s research indicates that the demand for HR professionals with social media experience has grown 43 percent in the past year.

Some of the specific social media tasks and duties required in human resource jobs include:

  • Integrate online learning and instructional materials through social media for employees.
  • Find top talent on social networking platforms.
  • Develop strategies and policies to communicate with employees through social media sites.
  • Produce and disseminate external benefits information through print and online channels, including social media.

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