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The Levity Effect: Why It Pays to Lighten Up





The Levity Effect uses serious science to reveal the remarkable power of fun and humor in business: That leaders who are light-hearted earn more on average than their peers; that entertaining workplaces have more loyal employees and customers; and that employees who are considered humorous are vastly more likely to get promoted -- especially to senior jobs.

The benefits of the Levity Effect are not conjecture but are built on extensive research and case studies from some of the world's most successful organizations. New York Times bestselling author Adrian Gostick and humorist Scott Christopher reveal the research from their new book “The Levity Effect: Why it pays to lighten up,” and provide powerful examples from Boeing, Nike, KPMG, KFC, Enterprise, Zappos and dozens of others, showing how lightening up can drive real business results. The presentation also outlines the extensive research into the subject -- studies that cut against the grain of traditional business thinking -- including compelling data from the Great Place to Work Institute's 1 million-person database, which reveals that "Great" companies consistently earn significantly higher marks for "fun."

The Levity Effect is for anyone who wants to build an engaging, productive work culture and a more successful career.

Learning Objectives:

  • Great organizations use fun to build a stronger culture
  • Humor can be used appropriately to enhance internal communication
  • Trust scores are enhanced through fun and camaraderie
  • To hire people who will enhance your brand

Who Should Attend?

  • Human Resource Professionals
  • Managers
  • Leaders
  • Supervisors

Presented by:

Adrian Gostick
Author
The Levity Effect

Adrian Gostick is the author of several bestselling books on corporate culture, including the New York Times, USA Today and Wall Street Journal bestseller The Carrot Principle. He also wrote the bestsellers The Integrity Advantage and The Levity Effect. His research on employee engagement and ethics has been called a “must read for modern-day managers” by Larry King of CNN, “fascinating,” by Fortune magazine and “admirable and startling” by the Wall Street Journal. Adrian’s books have been translated into 20 languages and are sold in more than 50 countries around the world. As a leadership expert, he has appeared on programs such as NBC’s Today Show and has been quoted in dozens of business publications and magazines such as The Economist, the Financial Times and the New York Times. Adrian earned a master’s degree in Strategic Communication and Leadership from Seton Hall University, where he is a guest lecturer on organizational culture

Scott Christopher
Co-Author
The Levity Effect

Scott Christopher is co-author of the best-selling The Levity Effect: Why It Pays to Lighten Up and Director of Speaking and Training at the O.C. Tanner Company.

He has appeared on NBC’s Today Show, Fox Business Channel, CNBC, National Public Radio, BBC and has been quoted in the New York Times, Washington Post, Boston Globe, New York Post, Newsweek, Economist magazine, Ladies Home Journal and many other publications. A contributing author of the bestseller A Carrot a Day, a regular columnist for Workplace HR magazine, and consultant on strengthening work culture with recognition and fun, Scott travels the world speaking to leadership groups at conferences, trade shows, and on-site customer meetings. He is a regular speaker at SHRM National conventions and has spoken at dozens of state and regional SHRM conferences. With a background in radio, television, and film, Scott’s presenting style is upbeat, witty, and unforgettable. While an undergraduate at Brigham Young University, Scott was honored with the United States’ most prestigious acting scholarship, the Irene Ryan Award, at the Kennedy Center in Washington, D.C. In his rare spare time, Scott is a professional voiceover artist, emcee and actor (SAG), appearing on network television series Everwood, Touched by an Angel and in Disney Channel movies.




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Continuing Education

This program has been approved for 1.5 recertification credit hours toward PHR and SPHR recertification through the Human Resource Recertification Institute (HRCI). For more information about certification or recertification, please visit the HRCI homepage at www.hrci.org.

This Program is approved for 1.5 CM Continuing Education Credits. Please visit www.icpm.biz for more information.

This is a CEU presentation. Earn 0.15 CEU credits for attending. For a list of organizations accepting this CEU, please visit http://www.iacet.org
/resources/accept_
ceu.htm
. For information on obtaining the CEU click here