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Selling HR to CEOs and CFOs
May 15, 2008
1:30 - 3:00 PM Eastern Time
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Why is it that HR professionals are almost always complaining that they don’t have a seat at the corporate table? We have heard this lament for years. HR departments and people are doing everything they can to become a strategic partner and get included in the inner circle. But why is it so hard for HR? Other departments, like marketing, sales, strategic planning, negotiating, business development and business planning, and IT never seem to have this problem. They are always at the table.
The problem seems to be that HR doesn’t get it. They know how to do it, they know how to get it, but they just don’t get it. IT is what C-suite executives are looking for. It involves communication, reporting, data collection and analysis, obtaining strategic objectives, and improving overall business performance.
It’s not that HR can’t do these things also. It’s that HR, for some reason, doesn’t do these things on a consistent basis. This webinar will teach attendees what to look for in their HR departments in order to “sell their services” to the C-suite. HR professionals will learn how and why the CEO looks for different things than the CFO looks for, and how the Chairman of the board may be looking for something else entirely. Make no mistake about it- HR is a strategic function. This webinar will show all HR professionals how to let everyone else know of the strategic value of HR.
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Learning Objectives:
- Describe the difference between strategic and tactical HR.
- Discuss 3 important areas that motivate CEOs to buy services.
- Examine 3 important areas that motivate CFOs to buy services.
- Identify 3 ways to link HR results to strategic organizational results.
- Communicate the strategic contribution that HR makes to organizational effectiveness.
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Presented by:
 Richard F. Gerson, Ph.D.
President
Gerson Goodson, Inc.
Richard Gerson, Ph.D., is President of Gerson Goodson, Inc., a management consulting and training firm that helps clients achieve higher performance by attracting, training and retaining more productive employees and more profitable customers. Richard has worked with clients ranging from individual entrepreneurs to Fortune 500 and Inc. 500 companies, including American Express, General Electric, DuPont, Raymond James, PSCU Financial Services, IC Intracom, and Valpak, to name a few. Richard has also coached executives, sales professionals, athletes and teams to use psychological and mental training techniques to achieve measurable performance improvements and peak performance on demand.
Richard has received and achieved numerous accolades in his career. He was selected as the top marketing professional in Tampa Bay in 2003 by Sales and Marketing Executives International. He was the first person in the world in 1991 to become a Certified Management Consultant for his work with clients in sales and marketing management. He has received a Lifetime Achievement award from the Tampa Bay chapter of the International Society for Performance Improvement. He recently received the Organizational Performance and Learning Award from ASTD for his work in leadership development.
He is also an Adjunct Professor of Management and Organization at USF and an Adjunct Professor of Sport Business at Saint Leo University. He is a Research Professor at the Sonora Institute of Technology in Obregon, Mexico. He is also on the board of directors for the ALS Association- Lou Gehrig’s Disease. He served as Chairman of the Board of the Centre Club in 2005 & 2006, and he is the first person in the history of the Centre Club to be awarded the title of Chairman Emeritus.,
Richard is an internationally renowned, and much sought-after, speaker and trainer. He combines humor, education and entertainment to get his message across to audiences. He has authored 23 books plus published over 450 articles in journals, magazines, newspapers and newsletters. His books and articles cover sales, marketing, performance improvement, peak performance, management, leadership and customer service. His most recent books include The Executive Athlete (HRD Press, 2008) Achieving High Performance (HRD Press, 2006), Guaranteeing Performance Improvement (HRD Press, 2007), and Positive Performance Improvement: A New Paradigm for Optimizing Your Workforce (Co-authored with his wife, Robbie Gerson, Davies-Black, 2006).
Richard has a Ph.D. in Sports Psychology from Florida State University, along with 8 professional consulting certifications.
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AudioConference Only: $199.00
*AudioConference + CD: $269.00
*CD Only: $199.00
*All CD orders will be assessed a $20 Shipping & Handling Fee for CD and Conference Materials.
Questions About this AudioConference CD? Call 1-800-431-7571
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