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Linking Employee Recognition to Brand Success


Employee recognition is turning into a strategic tool. A stream of contemporary research continues to support the fact that the greatest driver of customer loyalty is employee engagement. Employees that “get” what their company exist to do - the Brand Promise - and then communicate that promise in a compelling way are winning business for their company. The “value chain” that drives this end result runs from the creation of the brand promise through employees and out to the market place.

In this seminar, we will explore the components of the Employee Engagement value chain and link each of them to recognition strategy. We will discuss how employee recognition can reinforce a corporate brand and why that is so important. In this discussion, we will explain the importance of recognition strategy – how to create a systemic strategy, what are the common components of a strategy, what are the resources available to support a recognition and reward system and what are the economics involved.

Learning Objectives:

  • Attendees will have an understanding of the current research related to engaged employees and loyal customers.
  • Attendees will learn the link between effective recognition and engaged employees.
  • Attendees will be able to articulate what effective recognition is.
  • Attendees will have information necessary to create effective recognition for their company.

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Who Should Attend?

  • Executives
  • Managers
  • Directors
  • Supervisors

Presented by:

Tom Miller
President & CEO
The Miller Company

Tom founded The Miller Company in 1992. Prior to starting his own company, Tom spent six years in the performance improvement and recognition industry. While driving The Miller Company's rapid growth, Tom has maintained a passion for staying on the front edge of industry trends such as internal branding, the creation of recognition systems, and the development of peer-to-peer recognition programs. Tom is a member of Recognition Professionals International (formerly National Association for Employee Recognition) and has served in various leadership capacities. He is currently the Executive Vice President of RPI. He is a co-founder of The Recognition Council, a Strategic Industry Group within the Incentive Marketing Association. Tom is a 1983 graduate of Baylor University, a Certified Recognition Professional, and is currently enrolled in a Masters program at Oxford University. He and his wife Catherine live in Colleyville, Texas, with their children Ben and Elizabeth.

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Special Summer Savings! Receive 20% Off Your Registration!

*CD Only: $159 (Originally $199)


*All CD orders will be assessed a $20 Shipping & Handling Fee for CD and Conference Materials.

Questions About this AudioConference CD? Call 1-800-431-7571




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Continuing Education

This program has been approved for 1.5 recertification credit hours toward PHR and SPHR recertification through the Human Resource Recertification Institute (HRCI). For more information about certification or recertification, please visit the HRCI homepage at www.hrci.org.

This Program is approved for 1.5 CM Continuing Education Credits. Please visit www.icpm.biz for more information.

This is a CEU presentation. Earn 0.15 CEU credits for attending. For a list of organizations accepting this CEU, please visit http://www.iacet.org
/resources/accept_
ceu.htm . For information on obtaining the CEU click here